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Facebook Devaluing Likes

Facebook has just announced that they have updated their News Feed algorithm so that it takes into account more user feedback and survey information. This will push things like likes, comments and shares down in regards to the influence they have on what people see in their News Feed.

Trouble at Twitter?

Over the weekend there was some big changes at Twitter. Four of their senior executives left the company and there may have been others that aren’t yet confirmed. Some people also expect more to follow suit over the next week or so.

Predictive Analytics Makes Money

A new report was just released by Forrester Consulting titled, “How Predictive Marketing Analytics Boost B2B Performance.” The report is quite in depth and looks specifically at whether or not predictive analytics really works overall, and how to determine it for your specific company.

Top 5 Trends Shaping Accounting’s Future

What trends will have the biggest impact on accounting firms and their clients over the next five years? How well-prepared are accountants to take advantage of these trends? These two questions were the focus of a new report released on Monday by Wolters Kluwer, CCH, a global provider of tax, accounting, and audit information, software, and services.

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